Giving Millennials a voice to share their views on climate change.
As the main designer of the team at Kumu Agency, I designed the UX for this project. I created all the wireframes, mockups and production assets, made an interactive prototype and assisted in front-end development.
- Front-end Development
Through countless meetings with our clients, we kept iterating on the design of the platform in terms of its structure and visual design. The client themselves also kept iterating on the Know Tomorrow logo, as seen in the designs below.
The main part of the platform was a website that allowed students to learn more about Know Tomorrow, register for the event, and join their university chapter.
We provided a new visual brand identity targeting the Millennial generation, and the social platform was designed for desktop, tablet and mobile, giving students the flexibility of using any device to participate in Know Tomorrow.
What was unique about our platform was the "Idea Lab", a digital place similar to Reddit that allowed students from universities all over America to discuss ideas and plan the event. Moreover, our platform also had a "social wall" that showed all the recent social media posts related to Know Tomorrow, which was built with a technical integration of various social media feeds.
The social platform has empowered Millennials across 60 university campuses to participate in the issue of climate change through the use of social media. To date, there has been 67,858,536 timeline deliveries on Twitter and 304,078 impressions on Instagram. Also, the event and platform were so successful that Know Tomorrow is being featured in Season 2 of the documentary series "Years of Living Dangerously".
Famous celebrities including Ian Somerhalder, Chris Evans, Cheryl Hines and Giancarlo Esposito also joined the movement and promoted Know Tomorrow.